Ask Not What Your CRM Can Do For You … But What You Can Do With Your CRM!

In case you haven’t noticed, my GoldMine Success newsletter is a compilation of articles organized under the sections Selling More, Marketing Better, Managing Smarter, Tech Tip, Master Rights & Wrongs, and finally a Golden Nugget. In this issue of GoldMine Success I’m going to carry a common theme through all the articles. 

GoldMine has always been a feature-rich CRM product and, now with the new Premium Edition, it is such a powerful CRM product with so many great features.  The question is not what it can do for you, but rather what you can do with it! 

When people and companies are unhappy with the results from their CRM, they are quick to point fingers at the product, the manufacturer, and the people who sold it to them.  Blaming others is always easy – but seldom gets you anywhere.  Organizations that are successful with CRM make it work for them!  How so? 

That’s what I want to write about in this issue of GoldMine Success!   But I have to warn you, my comments are critical of the common “bad practices” which become the pitfalls for many companies using CRM, GoldMine or otherwise. 

I do not want to offend anyone!  Self improvement starts with acceptance. I truly hope this helps you improve your use of GoldMine and your bottom line!

In this Issue

Marketing Better - If Not, Why Not?
Selling More - Got Skills?
Managing Smarter - Penny Wise and Dollar Foolish
Golden Nugget - Customer Service Delivers ROI
Master Rights & Wrongs - When Is It Time to Backup?
Tech Tips - How to Add Icons to Your Premium Toolbar

GoldMine In the News

Mobile CRM Keeps Moving, and FrontRange Tries To Get Out Front

10 Steps to Getting the CRM Solution You Need

Recent Awards

 

FrontRange Solutions Wins Rising Star Award from CRM magazine
Preeminent magazine for Customer Relationship Management recognizes FrontRange for its combination of “history, versatility and willingness to change” more >> 

 

FrontRange Solutions Receives 2008 CRM Excellence Award from Customer Interaction Solutions Magazine
FrontRange Solutions® announced today that Technology Marketing Corporation (TMC)’s Customer Interaction Solutions magazine (www.cismag.com) has named GoldMine® Premium Edition and FrontRange Voice as recipients of CRM Excellence Awards. Customer Interaction Solutions has been the premier publication in the CRM, call center and teleservices industries since 1982.

FrontRange Solutions Named an ISM Top 15 CRM Award Winner for the Eighth Time
Goldmine Enterprise Edition selected as a 2008 Top 15 CRM Software Solution in the SMB category. FrontRange Solutions^® announced today that its GoldMine^® Enterprise Edition won ISM, Inc.’s Top 15 CRM Small & Medium Business Software Award for 2008. This is the eighth time that ISM has selected FrontRange for its Top 15 Award list.

 

GoldMine Again Receives CRM Market Leader Award!
CRM Magazine has honored FrontRange GoldMine® software with its “One to Watch"” category for its broad range of CRM functions and innovative and diverse technology offerings.

 

GoldMine 7.03 CE Recognized by VARBusiness Magazine as one of Top 45 Best of the Midmarket
GoldMine 7.03, the award-winning solution for business relationship management, team-based contact management and sales forces automation from FrontRange Solutions, has been recognized by CMP Media’s VARBusiness magazine as one of the 2006 Top 45 Best of the Midmarket products.  GoldMine was one of only five products featured in the “Business Software” category.

 

FrontRangeTM GoldMine® Honored with ISM Top 15 Award
For a fourth consecutive time, ISM selected GoldMine 7.0, along with FrontRange HEAT in a third consecutive time, for its Top 15 CRM Small & Medium Business Software Awards for 2006!

Case Studies

First Direct Corp.’s “Marketing Machine” Drives Company to Top One Percent Among FrontRange Partners.Among FrontRange Solutions partners, and small businesses overall, First Direct Corp. (1stdirect.com), stands out from the crowd. In a highly competitive industry, the firm has climbed to the top one percent of partners nationwide through what it calls its “marketing machine,” developed with the use of GoldMine software and related add-on solutions. The company has more than 2,000 devoted customers around the country, ranging from major corporations to small home offices. Yet throughout its phenomenal growth the past few years, the company has not added staff. Read more >>	RSight Investigations Takes Productivity to the Next Level with Upgrade to GoldMine® Premium EditionInsurance fraud costs U.S. companies more than $7 billion annually. With those losses forcing insurers and employers to raise premiums, we all pay a price for fraud. RSight Investigations Inc., based in Longwood, Fla., acts as the eyes and ears for insurance companies, employers and third-party administrators (TPAs). With 100 employees, RSight provides complete surveillance and investigative services to help uncover questionable and fraudulent claims. To date, the company’s work has led to more than 20 arrests in Florida and Georgia. Read more >>
Growth Products Branches Out into New Markets with GoldMine®Renowned golf courses from California to Scotland, major league stadiums, as well as nurseries, greenhouses and tree farms, rely on Growth Products (www.growthproducts.com) to stay green and thriving. For more than two decades, the company has supplied liquid fertilizers, chelated micronutrients, organic biostimulants and biological fungicides to customers worldwide. With high-quality, environmentally-friendly products and loyal customers – now in all 50 states and more than 21 countries – the company has grown quickly, seeing revenues increase, and its distributor network double and export business triple in the past seven years. Read more >>	COSCO Container Lines America Charts Course for Centralized, Automated Sales with GoldMine®International shipping giant COSCO (China Ocean Shipping (Group) Company), the national flag carrier of the People's Republic of China, has been the world's fastest growing shipping company over the past decade. Serving more than 160 countries and regions with 600 shipping vessels at over 100 ports, its vast network of ocean vessels, barges, and railroad and motor carriers transport cargo around the world. In the United States and Canada, the shipping company is represented by COSCO Container Lines America (CCLA), a 500-employee operation. Read more >>
Blaser Swisslube Executes Global Customer-Focused Strategy with GoldMine® In 1936, Willy Blaser founded Blaser Swisslube (www.blaser.com) with a single product in his Swiss hometown. Still family owned and operated today, Blaser makes a variety of high-end, Swiss-quality coolants and cutting oils to improve tool life and productivity for companies in a range of industries, from diesel engine manufacturers to research labs to bicycle makers. With its worldwide headquarters in Switzerland, the company serves customers globally through dozens of offices and sistercompanies. As Blaser has grown worldwide, so has the need to share customer information and sales opportunities among its offices and staff members. Until 2003, the company kept customer and prospect information in several different databases. With distributed information, staff members found it time-consuming to track down a complete picture of a customer's or prospect's current situation. On top of that, it was virtually impossible for sales to report on efforts and forecast its pipeline. Read more >>	Salem Press Gains New Efficiencies As It Automates Sales Processes with GoldMine® Although the Internet decade has driven many changes in school libraries, one axiom remains true: when it comes to providing school libraries and public libraries with reference books, a personal touch is the most effective sales tool. Since 1949, the personal touch has helped Salem Press establish and maintain its reputation as a premier provider of library reference materials. But in light of the today’s fast-paced business environment and challenging economic conditions, Salem Press knew that it had to make its sales processes more efficient by integrating them with other business functions, and provide telesales representatives with new tools to help them work more productively. Read more >>